June 2004, Volume 8 Issue 6
SoftwareKey.com / Concept Software E-Newsletter


IN THIS ISSUE
 >New Solutions Web Pages
 >Search Engine Optimization
 >Web Traffic Analysis
 >New Upgrade to Instant PLUS in development
 >Obtain your free copy of SoftwareKey Trial Creator now!


 

New Solutions Web Pages
 

We have added a new section to our Web site that approaches our product line from a Solutions-driven perspective. The new sections give detailed information on product features for developers and business managers interested in:

Licensing
Security
eCommerce
eMarketing
Customer Relationship Management

The information displays the interaction between many of our seamlessly integrated products in a way not fully possible from the individual product pages. It also goes into greater detail regarding the use of SOLO server in Customer Relationship Management. Please take a look at the new site pages and tell us what you think in the Concept Software Forum.

 

Search Engine Optimization

Search Engine Optimization (SEO) is a process whereby your present Web site page design is fine-tuned to match the algorithms used by search engine “spiders”. Search engine spiders are programs owned by the search engines that scan your web site and then index the results in their databases. Individuals searching the Internet by Google, Yahoo, MSN or other search engines will enter words, known as Search terms or Keywords, and, hopefully, your Web site will be one of the resultant links displayed.

As many companies have determined over the last few years, advertising and marketing campaigns using the Internet are the most cost effective processes available. Rather than thousands of brochures, one page on a Web site can be viewed by thousands of users. Rather than costly mailings, email costs only for the time to prepare the user database.

As for SEO, the cost is very low in proportion to the results.

  • The primary cost involved is that of the evaluation and analysis of the points discussed above. Once that is done, you will have a Best Practices document that will detail exactly how a Web page is to be built to be most effective for search engine spiders. A template can be created and the cost of creating a new Optimized Web page would then be minimal.
  • The secondary cost involved is that of training your IT or eMarketing department in the tools and procedures of SEO so that they can continue on their own to optimize future pages.
  • The final cost is developing the procedures for measuring and reporting the results of the SEO process on your Web site. This includes the “tweaking” process and what issues to watch out for in future site design changes.

We can help you with this process. Contact us at sales@softwarekey.com. We will help you determine if we can assist you in your business goals. We also realize that there are no “secrets” to this process. The methods are straight-forward. They take time to begin, but afterward, maintenance is a simple task. Consequently, we are providing SEO at a cost far less than the $5,000-20,000 dollars quoted so often on the Internet. And, we will provide you with documentation so that you can continue to develop your site on your own. If you are interested, fill out the SEO Evaluation form and we will provide you with a search engine positioning report for your Web site one of your competitors and and your top three keywords free of charge.

We will contact you to show you how inexpensive and easy it is, compared to other SEO providers, to get higher search engine positioning using our services.

 

Web Traffic Analysis
 
Many of our Instant SOLO customers have Web sites, hosted or not, that are actively being visited by potential customers, but they have little or no access to statistics on site traffic. Or, the information provided by the hosting company is so limited as to be virtually useless. Concept Software / SoftwareKey is proud to be able to offer our Instant SOLO customers and our Protection PLUS clients the absolute best in Web Traffic Analysis: WebTrends7 Web Analytics.

By adding a small piece of JavaScript to each of your Web pages, WebTrends7 will be able to track your site traffic in Real Time. You won’t need to wait to process a log file, you will see what is happening on your site with only an hour’s delay. You can review your personal site profile statistics though a Web browser from anywhere you choose.

WebTrends has a proven record in Web Traffic and has been in existence since the Internet began to become a commercial opportunity. WebTrends7 provides cutting edge analysis tools that allow you to acquire detailed information about your site visitors and their habits while on your site. Reports provided include:

WebTrends Report Types

  • Non-Comparative Mode
    • Report by Day
    • Report by Week
    • Report by Month
    • Report by Year
  • Comparative Mode
    • Day to Day
    • Week to Week
    • Month to Month
    • Year to Year
  • Non-Comparative Custom Date Mode
    • Selectable Date Range
  • Comparative Custom Date Mode
    • Compare Data Within Custom Date Range

WebTrends Reports List

  • eMarketing
    • Referrers
      • Activity by Referring Site
      • Activity by Referring Domain
      • Activity by Referring Page
    • Search Engines
      • Activity by Search Engine
      • Activity by Search Phrase
      • Activity by Search Keyword
  • Visitors
    • Top Visitors
    • New vs. Return Visits
    • By Number of Visits
    • Visitors Trends
    • Visits Trends
    • Top Organizations
    • Top Authenticated Usernames
    • Domain
      • Top Domain Names
      • Top-Level Domain Types
    • Geography
      • Top Regions
      • Top Countries
      • Top States and Provinces
      • Top Cities
  • Pages and Files
    • Top Pages
    • Top Content Groups
    • Top Directories
    • Most Downloaded Files
    • Most Accessed File Types
  • Parameter Analysis
    • URL Parameter Analysis by Visits
    • URL Parameter Analysis by Hits
    • URL 2D Parameter Analysis
  • Navigation
    • Top Entry Pages
    • Top Entry Files
    • Top Exit Pages
    • Single Access Pages
    • Top Paths Through Site
    • Top Content Paths
    • Top Reverse Content Paths
  • Technical
    • Page Views Trend
    • Hits Trend
    • Bandwidth: Kbytes Transferred Trend
    • Average Time to Serve Pages
    • Server Cluster Load Balance
    • Errors
      • Client Errors
      • File Not Found Errors
      • Server Errors
  • Activity
    • Visits by Number of Pages Viewed
    • Visits by Day of the Week
    • Hits by Day of the Week
    • Visits by Hour of the Day
    • Hits by Hour of the Day
    • Visit Duration by Visits
    • Visit Duration by Page Views
  • Browsers
    • Top Browsers
    • Top Browsers by Version
    • Top Spiders
    • Top Platform

Review our new Solutions for eMarketing section. See how your business can benefit from Site Optimization and Web Traffic Analysis. Contact us regarding pricing for your business needs.

 
New Upgrade to Instant PLUS is in development

SoftwareKey is pleased to announce that we are readying a new release of Instant PLUS. Owing to a number of new features we are adding to give you greater customization features for the interface, the program will not be released in June as described in our last newsletter. Instead we are hoping for a July release. Contact us if you are interested in being a beta tester for the new program.

Instant PLUS is a program that ships with each edition of Protection PLUS. Instant PLUS injects code into your existing .EXE, .SCR, .DLL or .OCX files to protect against decompilers, or other hacking tools that are used to discover information about your application. In addition to the security features, trial features can be added to your application seamlessly.

Features of Instant PLUS 2.0

  • No coding required
  • Easy Wizard interface
  • Allows the following features without requiring any coding
    • Trial features
      • Customize the days your application will run and/or the times it will run
      • Prevents user from re-installing application to gain more time
      • Allows online activations and activations by phone
      • New activation method allows the user to activate from a remote PC. This allows a user to obtain an activation file on a PC with an Internet connection and use that file one time to activate the application on a PC with no Internet connection.
      • Customize the types of activations you allow
    • Copy-protection features
      • Lock the application to a specific PC
      • Convert illegal copies to trials or disabled
      • Set the frequency your application will validate the license with SOLO
    • Allow online purchases
    • Includes mechanism to generate activation codes
    • Seamlessly integrates with SOLO allowing you to synchronize your SOLO product settings with Instant PLUS
    • Detect activation key generators
    • Detect Debuggers (hacking tools)
    • Compress your executable, dll, ocx, or scr file
    • Customize text on all dialogs
    • Show your logo in all dialogs
    • Automatically check for newer versions of your application when using SOLO or Instant SOLO
    • Customizable Splash Screen
    • All features optional – you can pick and choose what features you would like
 
Obtain your free copy of SoftwareKey Trial Creator now!

SoftwareKey Trial Creator is our first freeware offering. The program is totally free and has no expiration date, it will run as long as you wish to use it. Trial Creator allows any Windows 32 bit developer to create a fully-functional 30-day trial of their windows software. The resultant trial runs for 30-days and then stops. The potential customer cannot reinstall the software to extend the time limit.

Trial Creator can be used for any number of programs and creates the trial software in minutes. While not required, it will link seamlessly to Instant SOLO to create trials that can be phone or electronically activated. Signing on to Instant SOLO is also free, making this a very economical method to quickly add protected, secure eCommerce for any Windows developer.

We have been very pleased with the enormous number of downloads of Trial Creator from our site and others like CNET and TUCOWS. Developers have remarked on it’s ease of use. “Flawless functionality”, were the words used by a games developer. Try Trial Creator for yourself:

Download Trial Creator

 
 
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