Solutions for Online Marketing
Softwarekey Instant
SOLO has long been an exceptional value for many
software developers. All that was required to sell on
the Internet was your product and a few hours. However,
in the past few years, Internet sales have increased
dramatically and competition has grown in response to
this increased market. How, then, do you get your product
noticed by your potential customers? How do you find
new customers to ensure that your business continues
to grow? How do you measure success? Are you meeting
your goals? Are you receiving a strong return on your
investment? Where should you focus your time and resources
in developing your Web site to ensure the best return?
SoftwareKey now offers solutions to assist you in answering
those and many other important business questions. We are
pleased to announce the creation of an Online Marketing
development group and now offer customized strategies in
Search Engine
Optimization (SEO) and the resources and tools to measure
your success in reaching your business goals using Web
Traffic Analysis (WTA).
Search
Engine Optimization
Search Engines today store billions of URLs encompassing
a huge variety of Web sites. People search these engines
daily looking for products that will solve their business
or personal needs. Is your site indexed in search engine
databases? Are people seeing your products
or your services when searching on the Web?
How many of your Web pages are available to be searched?
How are you positioned compared to your competition? Are
you taking advantage of all of the available free services?
Should you buy ads on Google or Yahoo? To do so requires
a component of Online Marketing called Search Engine Optimization.
We at SoftwareKey offer proven techniques and guidance in
development and design to optimize the positioning of your
Web pages in search engine results. Our consultants review
your Web site and those of your competition. Our content-driven
Search Engine Optimization process ensures that the methods
used to optimize your site are within the boundaries set
out by
all
of the
top
search
engines. No risky techniques are employed, no "secret
processes" or "search engine hacks" are used.
Instead, we optimize the entire site in a holographic process
where each feature of your products and content are placed
to maximize the influence of that content on search engine
spiders and, ultimately, your ranking in search results.
We analyze your site, derive the optimal keywords based on
your product, the marketplace, and the keywords used most
often in search engines.
Our consultants provide you with real, quantitative directions
and advice on site design, keywords, content, placement of
content and page development. Our content-driven approach
ensures that all facets of your product or service is available
to search engine spiders. This results in better positioning
in all relevant categories for your product line.
Our service is also cost effective for any business plan.
Our fee structure is more than competitive compared to other
SEO services. We also provide a feature that others do not.
We undertake to provide you with the training to understand
exactly what we did and how we did it. You will be provided
with documentation, tools, and procedures to continue optimizing
your site on your own. And, we continue the process after
the fact. As new changes occur in Search Engine algorithms
and procedures, we will update you on those changes. We are
also always available to answer questions, give advice or,
if needed, provide hands-on assistance with your site at
a reasonable fee. Read more about our Search
Engine Optimization process.
Fill out our Evaluation
Checklist and let us provide you with a
no-charge review of your Web site. Receive a free
Search Engine Positioning Report comparing your
positioning vs. three of your competitors on Google,
Yahoo and MSN for searches performed using three of your
most important keywords. . Let us show you how we can
help you improve your search engine rankings.
Web
Traffic Analysis
Often, people and businesses concentrate so hard on the
design and development of their Web sites that, once it is
up and running, the first question asked is: Now what? And
the second question is always: Is it working? You know that
people are using the site, the servers are operating; but
how do you prove it to yourself, your boss, your investors?
If you can't measure it, it's just an opinion. Business
is about measurable procedures and processes. You cannot
calculate your profit, your return on investment, your success
after change, without measuring something. The degree
to which your site is being used, how it performs, how successful
it is, is measured by Web Traffic Analysis.
Web Traffic Analysis can point out site design issues
that lead to dead end areas, site maintenance problems and
pages that can lead to issues with search engines. WTA can
help you with cost
justification at budget time. And, eMarketing evaluation
is impossible without an accurate measure of how customers
use your Web site.
SoftwareKey provides it's Instant SOLO customers with traffic
analysis statistics using WebTrends
7, Professional edition.
This is the newest release by one of the originators and
innovators in Web Analytics.
Learn more about Web
Traffic Analysis (WTA) using WebTrends 7 Professional.
See how it can help improve your understanding of your
Web traffic and eCommerce.
View WebTrends
7 screenshots showing the many new features
and unique visual real-time reporting of this analysis package.
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