Search Engine Optimization Available Features

Web sites differ owing to many factors. You may or may not need all of the features listed below. We provide many packages to handle your specific needs and requirements. The feature list is designed to show you the completeness of our Search Engine Optimization process.

Online Marketing through Search Engine Optimization

• Evaluation of Site for Need to SEO
  • Review Site Design Parameters
  • Review Site Structure
  • Review Needs of Client
  • Review Client
• Provide Quotation for Services
  • Not “Open-ended pricing”
  • Detailed description covering
    • Goals
    • Tasks
    • Expected Results
    • Analysis of Web Site, Before and After SEO
  • Controlled Fee Service
    • Provide cost per hour
    • Expected total cost
    • “No over-run” guarantee
    • Covers assistance after SEO
  • Post-SEO Analysis
    • Questions answered
    • Full documentation regarding practices and procedures
    • Training of your Webmaster can be included in the service if desired
• Comprehensive Analysis of Web Site and Competition
  • Review and comparison of Client and competition site designs
  • Review and comparison of Client and competition site content
  • Review of Keywords in both Client and competition
  • Evaluation of efficacy of Keywords used
  • Determination of match between keywords and content
  • Full review of Client and competition pages and references present on Top Search Engines
  • Determination of positioning of Client and competition in keyword driven SE results
  • Analysis and comparison of Word Frequency for all major Client and competition pages
  • Determination of effect of present site design on ability of SE to crawl pages
  • Determination of ability of SE to link to critical site pages
  • Determination of “broken” site links or “orphaned” pages
  • Creation of Site Word Maps to determine if content is expressed as desired
• Provide In-Depth Report Including
  • Results of Analysis, qualitative and quantitative
    • Keywords
      • Comparison of present client and competitor keyword lists
      • Review of efficacy of present keywords in SE results pages
      • Advice on modifications to keyword lists
    • Page Design
      • Analysis and comparison of client and competition Page designs
      • Provide a “Best Practices” document for page design standards
      • Detailed description of each portion of Best Practices document
      • Defined advice on modifying page design to achieve SEO
    • Page Content
      • Analysis of present client page content and SE results
      • Detailed procedures to use content and page design to achieve better SE positioning
      • Advice on using content and site design to develop eMarketing “Nodes” for SE
      • Advice on additional content modifications based on competitive analysis
  • Detailed documentation explaining SEO
    • Describes all practices and procedures used in our analysis
    • Detailed “step-by-step” methods to continue with SEO process “tweaks” after optimizing pages
    • Provides Useful URLs in context of document and in appendix
      • Websites that provide free SEO “tools”
      • Sources that provide free software useful for SEO
      • Sources for low-cost time-saving SEO programs
      • Helpful URLs for all major Search Engines
      • URL Submission pages
      • Standards for site submission to avoid being “spammed” (Our Best Practices” adhere to all of the Top SE standards)
      • Useful tools provided by SE for site analysis and maintenance
      • “Secret” SE modifiers used by SEO firms to analyze their databases
  • Procedures for Web Site Maintenance to Keep Your Site Higher in the SE Rankings