Solutions for Online Marketing - Web Traffic
Analysis
Web Traffic Analysis
Are you measuring the full value of
your web site? You're generating statistics
from your web site, but are you extracting
all the information, all the value, hidden
in the numbers?
- Where do your users come from? Search
engines, ads, just browsing? Is your
advertising budget being spent appropriately?
- Is your
site search
engine optimized for
each of the major search engines of the Internet? Are your pages designed
to meet the differing requirements of each of the major search engine spiders?
- Are visitors casually browsing the site or
using it in a way that gives you value? How
do you
determine that?
- Are they moving to the areas
you need them to see, or are they abandoning
the site too soon?
- Is it worthwhile designing
your site for multiple browsers? How can
you know?
- Is your web-site design optimized
or are there "dead-zones" or "log-jams" where you
lose the customer?
- Are your statistics accurately representing
user activity? Or are the values skewed owing
to design flaws?
- Are you using your web statistics
in your cost justification process? Your
web site can be saving you money beyond that
of day-to-day
sales.
Your site generates cost reduction savings and those dollars can be added
into your
on-going
justification report.
- Do your customers abandon the site because
they can't find what they want or because the
site
performs poorly? How can you tell?
- Where should
you spend your advertising budget to get
the greatest return in web sales or activity?
How
can you find out?
- What do Hits, Page Views, Visits,
Visitors and Unique Visits really mean?
- How do
the differences affect the interpretation
of your daily metrics?
- Visitor and Unique Visitor
metrics change depending on the time frame
of the report. How do you maintain a comparable
value for analysis?
- Are you measuring key Online Marketing parameters:
- Repeat Visitor Share
- Heavy User Share
- Committed Visitor Share
- Reject Rate for Web pages
- Sales per Visit
- Cost per Order
- Order Acquisition Ratio
- Return on Investment
- Cost
Justification Savings
- Are you really measuring
visitors or just IP Addresses of internet-providers
like AOL? You may be underestimating your total
users.
- Do you have a web site performance review
procedure? How can you tell if your site is
performing
properly? Can you tell
if performance issues have to do with your servers or with the internet
in general?
You created
your web site to tell your customers things about
your company and products or services.
However, everything that your customer does on
your Web site tells you things about them, their
interests and how useful your site is to them.
This information is available through Web Traffic
Analysis using WebTrends
7 Professional.
Contact us and let us show you how we can help you
improve your Online Marketing through Web Traffic
Analysis and Search
Engine Optimization. |
