Design and Web Traffic Analysis

Many websites have grown in a process of informed chaos. That is, get the information to the customer and do it before the competition can finish their site. Or, business planners dictate how the site is to be designed under assumptions regarding how the customers will use the web pages. However, it is needful to test that assumption by mapping the site and determining the customer’s true path. Marketing divisions, content groups, division managers have all added to web sites. Many times using different outside consultants or varying groups of internal web developers. This can result in conflicts and performance issues.

The result is a web site where code can differ depending on the developer. Where pages have multiple links with no clear path recognition. Where the accent on design was get it built, not can it be measured.

We can assist you in analyzing the design of your web site and determining the what metrics can be used to validly assess the customer activity on the site.

• What pages are viewed most often?
• Has the site activity increased recently or are you just seeing search engine activity?
• What areas of the site get the most customer activity?
• Why aren’t the customers using the rest of the site?
• Are there “dead zones” in the web site?
• How do people find your web site? Where are they coming from?
• Do you design to handle multiple browsers or set your standards for one browser only?
• Is the site easy to use or are your customers frustrated by it?
• Are your web pages being listed in the various search engines? If not, how can they be customized so that you get listed higher in search engine results than your competition?

We can assist you with these and other questions by custom analyzing your site and providing you with advise on how to make your site lean, clean and easy to measure.

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