Online Marketing and Web Traffic Analysis

How do you measure success of an Online Marketing initiative using your web site?

• Increased sales?
• Customer surveys?
• The increase in general hits after the release of an ad or mailing campaign?

Your web site can be designed so that you can instantly focus on pages that are campaign-centric. Pages that give you real, measurable, and unambiguous results on the success of a marketing initiative. Obtain daily metrics that can be used to calculate impact measures that will reflect real-world savings and increased customer satisfaction.

Separate the customers that access your site or a product page because of an ad or campaign from those that are just browsing.

• Determine the level of customer interest in your product or special offering.
• Accurately determine the number of unique visitors, return visitors and pages per visit.
• Use your site to drive your Online Marketing process.

We can assist with this process by showing you how your site design can be focused to provide you with real numbers, establish hard trends and provide reports that will show the return on your investment of Online Marketing budget dollars in your web site. We can assist you in determining how to spend your web site budget dollar most effectively.

There is a lot happening on your Web site. Each time a page opens in a browser dozens of calls are initiated by the client browser and the web server. These calls for image files, style sheets, JavaScript, etc., are all recorder in Web Server Log files. Many of these "hits" are associated with your eMarketing efforts, however, many more are not. Separating the two requires an analysis package that can be customized for your site.

Most Web hosting services provide limited, out-of-the-box, non-customized staticstics packages. These often provide only the basic statistics about the traffic on your Web site. Most provide no customizable features at all. However, SoftwareKey provides it's Instant SOLO customers with traffic analysis statistics using WebTrends 7, Professional edition. This is the newest release by one of the originators and innovators in Web Analytics.

Learn more about Web Traffic Analysis (WTA) using WebTrends 7 Professional. See how it can help improve your understanding of your Web traffic and eCommerce. View screenshots of WebTrends 7 features and unique reporting systems.

Contact us about Online Marketing and Web Site Analysis Metrics. Learn how to accurately measure and report on your Online Marketing pages and campaigns. See how your site can be Search Engine Optimized to help drive new customers to your Online Marketing content.