Web Trends 7 Analysis |
(Click on each
image to view larger screenshot) |
Your site can
be difficult to control
Sites can consist of just a few web pages
or can be thousands of pages in size. How
do you effectively track Visits, Page Views,
Referrals by search engines, decide which
pages you should spend your marketing budget
enhancing? |
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WebTrends 7 offers multiple views of your
data
The completely redesigned WebTrends 7 offers
multiple ways to view your Web site traffic
using unique visual tools to speed comprehension
and allow you to more effectively analyze and
maintain your site. |
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Link Analysis with Smart View |
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Drill down and see exactly
how vistors use your site
View your data by section, by department, by
category, or by page. You choose the granularity
to review your site activity |
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View the page and data in
Smart View
View the data and the actual site page at the
same time |
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View page link activity
in a unique manner
Use Smart View and see each page with
links showing
percentage
of
clicks
by visitors superimposed on the actual page
links |
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Content Analysis |
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Your Web site content can
be overwhelming to manage
Pages , images, links, and files.
Which of them do you allocate your limited
resources upgrading and enhancing? |
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Drilldown to exact page statistics
Determine which pages or resources are most
used by visitors |
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| Determine where visitors exit
your site |
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| See which pages are most profitable
to change |
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| Use Smart View to
see which page links are most used |
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Path Analysis |
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| Path Analysis was not easy
using older analysis packages |
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WebTrends 7 can display a
unique view of Path Analysis
See on the left the paths by which visitors
reach a particular Web page. On the right,
view the paths by which a visitor leaves
the page. |
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| Reverse Path Analysis shows
you easily the most used path to a page |
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Scenario Analysis |
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You have an optimal path by
which your visitors should travel
In reality, visitors never seem to
reach your target page in the same numbers
that begin the process. Where do they go? What
made them abandon the purchase or page? |
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Scenario analysis shows the
number of visitors following both the optimal
path in your process and the ones abandoning
Visually distinctive, this report easily
shows what is happening, in real time, on
your Web site. This can display day-to-day
activity or the results of a marketing campaign.
With a delay time of only an hour, you can
watch visitors as they respond to a marketing
eMail. |
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Uncover design errors
that bleed visitors away from the main
path and
correct the issue in minutes rather than
discover the problem the next day
A pooly placed link can result in
visitors moving off of a page before they have
even seen your main content. Scenario Analysis
allows you to see these branching paths and
eliminate them. |
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Search Engine Optimization
and Content Management |
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| Easily view your search engine
referrals |
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| Learn, by search engine the
exact keywords used by visitors searching
for your site. |
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| Which Search Engines spider
your site? |
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| What sections are spidered
most? |
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What pages in that section
are spidered most?
And, most importantly, which pages are NOT being spidered? |
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Reports |
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Generate reports by exporting
data directly to Excel
No messing with CSV files, WebTrends 7 generates
real Excel reports, including graphs |
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Calculate ROI from Excel spreadsheets
Add your own data to the spreadsheet
to calculate costs and investement |
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