Once you have a trial/evaluation version of your software ready for distribution, as long as you are not requiring customers to activate your evaluation version, there are many options to allow customers to download it from your website.
Of course you can place a direct link to the trial installer, but this does not allow you to track who is downloading your software.
There are countless marketing advantages to tracking your trial downloads. You can:
A trial request form can be simple and ask only for their email address, or it can also ask some other questions to help segment the contact so that your marketing messaging can be more effective. Most Customer Relationship Management (CRM) systems offer the ability to create such a form and even provides the HTML code to put on your website. When someone submits the trial request form, their email address along with any of the other fields on the form go into your contact database and can begin a process of marketing automation, including sending them a link to download the trial installer.
If you don't have a CRM, the SoftwareKey System has an optional add-on service made for Trial Tracking. When Instant SOLO Server Trial Tracking is enabled on your account, you can follow the online instructions to create an HTML form that is hosted on your main website. For a nominal fixed monthly fee, you can track an unlimited number of trial download requests.
After the prospect requests the trial:
Three SOLO Server reports are available for the Trial Tracking service: a download log containing all trial request data, a summary of trial requests processed, and a conversion report.
If you are interested in learning more about the Trial Tracking service, please contact us.
Mike Wozniak is one of the co-founders of SoftwareKey.com and responsible for marketing, content and product strategy. When he isn’t plotting new ways to help customers solve licensing and business automation challenges, he likes to travel and entertain guests who come to visit the Orlando area. He also writes most of the licensing tips here.
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