This three minute read will validate your decision to use a licensing system and empower you with information as you select the best solution for your needs. Today’s licensing system solutions can deliver more than ever right out of the box and are highly adaptable as your needs evolve.
Modern software licensing solutions prove invaluable to maximize your revenues and minimize costs. These two goals are accomplished through theft protection, automation, advanced licensing schemes, and maintaining control through a robust list of features. Smart features add opportunities and efficiencies for marketing, accounting, and your overall operations.
This is a no-brainer. You would rather have a customer pay for your software than steal it. You may have heard the argument that software is impossible to protect, but we know the same can be said for any product or belonging. No specific type of lock will stop every burglar, but that does not mean we shouldn’t use locks, be it on homes, cars – or software.
A primary function of licensing is to control use through product activation. This can take many forms:
Independent software vendors (ISV’s) also count on licensing as a counterbalance against the recent explosion of application and PC virtualization technology which has made it easier to cheat. Your specific application and its users will determine which anti-theft options make the most sense for your application and its users.
When you automate you will immediately reap the benefits of 24/7 availability for activations, deactivations, payment collection, notifications, upgrades, tracking maintenance contracts and more.
Making your software available 24/7 means:
Catapult your earning potential with proven tactics that make it easy for customers to choose and use your software. Licensing systems offer design options at your disposal.
You choose whichever schemes contribute to the most mutually beneficial transactions, and create conditions for easier administration for you and your users:
Sleep well knowing your licensing system maintains control of your intellectual property and keeps you in contact with your users:
Software licensing systems are a significant product management tool powering billions of software transactions all over the world. They are relied upon because they maximize revenue, minimize costs, and simply make life easier for everyone. It’s more than fair to say that using a software licensing system can be the difference between achieving success or experiencing failure in getting your software out there, becoming profitable, and retaining and growing your user base.
Mike Wozniak is one of the co-founders of SoftwareKey.com and responsible for marketing, content and product strategy. When he isn't plotting new ways to help customers solve licensing and business automation challenges, he likes to travel and entertain guests who come to visit the Orlando area. He also writes most of the licensing tips here.
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