Although the primary focus of the SoftwareKey System is Electronic License Activation and Management, we have many happy customers also leveraging the capabilities of our integrated eCommerce system. But while our SOLO Server integrated eCommerce is a great system for the demands of many software companies, it is not the only eCommerce option for selling licensed applications.
We’ll look at the features of the two options we offer in this post, but first let’s do a refresher on the benefits of online sales.
Setting up eCommerce for your software products is an important part of your business as a publisher. You want a sales process that includes:
With these processes in place, you’ll save oodles of time, you’ll increase revenues, and you’ll be selling while you sleep. Gotta love that!
With SoftwareKey, you have several choices for selling your software, and this post will help distinguish between them – and also get you thinking about what to look for when shopping for an eCommerce system.
Once you have chosen an online purchasing system, the basic automation of license delivery is straightforward:
Most modern shopping carts can handle the automation of license delivery and software download, but you will want to ensure that the solution will meet all of your needs.
When looking for a solution to sell your software licenses online, you may want to consider the following questions:
While each licensing and eCommerce solution will address these aspects differently, listed below are some of your options when using SOLO Server from the SoftwareKey System.
The SoftwareKey System helps simplify the sales and distribution process by integrating eCommerce and licensing, and includes the following features:
SOLO Server’s integrated eCommerce covers the most commonly requested needs for selling software and licenses, and you simply need a compatible merchant account and payment gateway, such as PayPal.
If you need an eCommerce solution focused on selling software licenses, SOLO Server may already have everything you want, including a competitive rate.
While the SOLO Server integrated eCommerce option is a great system for the demands of many software companies, it is not the only eCommerce option for SOLO Server. It is possible to bulk-generate software licenses to upload into an eCommerce system and there are also web service endpoints to perform more direct integrations with other systems.
We are happy to announce an advanced, automated integration between SOLO Server and FastSpring eCommerce. While integration with many other shopping carts is possible, we chose the full integration with FastSpring due to their service popularity and customer demand.
Through our partnership with FastSpring, customers who have demanding eCommerce requirements can leverage the strengths of both companies without sacrificing capabilities.
Starting with SOLO Server build 188.8.131.52, a direct integration between FastSpring eCommerce and SOLO Server allows for:
View the FastSpring integration instructions in our manual topic. As a dedicated eCommerce solution, FastSpring has a variety of powerful eCommerce features that you may want, while SOLO Server would still provide the robust Electronic License Activation and Management capabilities.
Having flexible options has always been a priority for the SoftwareKey System, as we know that each customer’s needs are different. Whether you want an integrated system that includes selling software online or you want to go with the best of breed solutions for each category of service, with the SoftwareKey System’s SOLO Server as the center point of your license management solution, either approach promises to benefit your bottom line.
Mike Wozniak is one of the co-founders of SoftwareKey.com and responsible for marketing, content and product strategy. When he isn't plotting new ways to help customers solve licensing and business automation challenges, he likes to travel and entertain guests who come to visit the Orlando area. He also writes most of the licensing tips here.
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